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Erika Kullberg

OVERVIEW

Erika Kullberg is a lawyer and personal finance expert known for her engaging content on financial literacy and consumer rights, often emphasizing the definition of urgency in her strategies.

BREAKDOWN

  • Content: This push notification serves as a final reminder for users to sign up for a free workshop. The approach uses urgency, with a “last day” prompt to encourage immediate action, aligning with a comprehensive definition of urgency.

  • Copy: Friendly, straightforward, and direct—crafted to feel personal while prompting quick engagement.

TAKEAWAYS

  • Use 20 actionable strategies to create urgency in notifications to boost engagement and drive fast action.

  • Keep messages brief, with a clear call to action to simplify the reader’s next step.

  • Link directly to the sign-up page to reduce clicks and friction, making it easier for the user to act immediately.