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ESPN

OVERVIEW:
ESPN is a dominant sports media network providing comprehensive coverage of major sports events, teams, and athletes. This notification focuses on a key shift in the NFL, sent via the Apple News app.

BREAKDOWN:

  • Content: ESPN teases a story about Jordan Love stepping into the spotlight as the Green Bay Packers’ next quarterback, replacing Aaron Rodgers.

  • Copy: The tone is playful and intriguing, using a pun on "Love comes walking in" to draw attention while keeping the message football-focused.

TAKEAWAYS:

  1. A clever headline can make notifications more engaging, especially when paired with strong visuals or relevant emojis.

  2. Timing sports updates close to game days or big announcements drives higher engagement from fans.

  3. Use well-known names or transitions in sports to trigger curiosity and encourage click-throughs.