ESPN

OVERVIEW

ESPN is a global sports media network known for its comprehensive sports coverage. Owned by The Walt Disney Company and Hearst Communications, it's a household name for sports enthusiasts, delivering news, live events, and analysis across all major sports while highlighting NFL careers and diversity initiatives.

BREAKDOWN

• Content: This push notification teases a thought-provoking article on the effectiveness of the Rooney Rule in NFL hiring practices. The focus is on a unique experiment where Andscape compares blind resumes, removing race from consideration, while also exploring job opportunities with NFL teams.

• Copy: The copy is direct and engaging, asking a provocative question about a significant NFL policy. It uses conversational tone but addresses a serious topic.

TAKEAWAYS

• Spark curiosity by posing a question around a controversial or timely issue.

• Use experiments or studies to add credibility and intrigue, and consider exploring NFL job listings on LinkedIn for further insights into the league's hiring practices.

• Timely notifications during peak events or seasons drive engagement, especially with thought leadership topics.