Eventbrite
OVERVIEW
Eventbrite is a leading self-service ticketing platform that helps people create, discover, and join a variety of events worldwide.
BREAKDOWN
Content: This notification highlights that friends Ravi and Kiel are attending “Bay to Breakers 2013,” inviting the user to join as well.
Copy: The tone is friendly and social, using the names of friends to create a sense of FOMO (fear of missing out).
TAKEAWAYS
Personalize notifications by referencing friends’ activity to create understanding social proof and FOMO.
Use simple calls to action like “Join Them!” to make the message feel inviting and easy to act on, leveraging examples and strategies for social proof.
Sending event reminders close to the date can prompt spontaneous sign-ups, especially for casual or social events, by utilizing different types of social proof in marketing.