Eventbrite

OVERVIEW

Eventbrite is a leading self-service ticketing platform that helps people create, discover, and join a variety of events worldwide.

BREAKDOWN

• Content: This notification highlights that friends Ravi and Kiel are attending “Bay to Breakers 2013,” inviting the user to join as well.

• Copy: The tone is friendly and social, using the names of friends to create a sense of FOMO (fear of missing out).

TAKEAWAYS

• Personalize notifications by referencing friends’ activity to create understanding social proof and FOMO.

• Use simple calls to action like “Join Them!” to make the message feel inviting and easy to act on, leveraging examples and strategies for social proof.

• Sending event reminders close to the date can prompt spontaneous sign-ups, especially for casual or social events, by utilizing different types of social proof in marketing.