Unblocked For

Resources

Eventbrite

OVERVIEW

Eventbrite is a leading self-service ticketing platform that helps people create, discover, and join a variety of events worldwide.

BREAKDOWN

  • Content: This notification highlights that friends Ravi and Kiel are attending “Bay to Breakers 2013,” inviting the user to join as well.

  • Copy: The tone is friendly and social, using the names of friends to create a sense of FOMO (fear of missing out).

TAKEAWAYS

  • Personalize notifications by referencing friends’ activity to create social proof and FOMO.

  • Use simple calls to action like “Join Them!” to make the message feel inviting and easy to act on.

  • Sending event reminders close to the date can prompt spontaneous sign-ups, especially for casual or social events.