FAN EXPO Philadelphia

OVERVIEW:
FAN EXPO Philadelphia is an annual pop culture convention celebrating comics, sci-fi, horror, anime, and gaming, featuring celebrity guests, panels, and exhibitors.

BREAKDOWN:

• Content: This notification invites users to apply as a cosplay guest, positioning the opportunity as a way to “step into the spotlight” at the event.

• Copy: The tone is empowering and motivational, using phrases like “suit up” and “step into the spotlight” to appeal to fans’ excitement about showcasing their creativity.

TAKEAWAYS:

• Inspire engagement by tapping into fans’ passions; in this case, using cosplay language that resonates with the target audience.

• Use aspirational language to make the opportunity feel exclusive and rewarding.

• Provide an application link to streamline the process for those ready to jump in and participate.