FAN EXPO Philadelphia
OVERVIEW:
FAN EXPO Philadelphia is an annual pop culture convention celebrating comics, sci-fi, horror, anime, and gaming, featuring celebrity guests, panels, and exhibitors.
BREAKDOWN:
Content: This notification invites users to apply as a cosplay guest, positioning the opportunity as a way to “step into the spotlight” at the event.
Copy: The tone is empowering and motivational, using phrases like “suit up” and “step into the spotlight” to appeal to fans’ excitement about showcasing their creativity.
TAKEAWAYS:
Inspire engagement by tapping into fans’ passions; in this case, using cosplay language that resonates with the target audience.
Use aspirational language to make the opportunity feel exclusive and rewarding.
Provide an application link to streamline the process for those ready to jump in and participate.