FAN EXPO Philadelphia

OVERVIEW

FAN EXPO Philadelphia is an annual pop culture convention celebrating comics, sci-fi, horror, anime, and gaming, featuring celebrity guests, panels, and exhibitors.

BREAKDOWN

• Content: This notification invites users to apply as a cosplay guest, positioning the opportunity as a way to “step into the spotlight” at the event. For those new to the craft, a beginner's guide to starting cosplay can help spark creativity and confidence.

• Copy: The tone is empowering and motivational, using phrases like “suit up” and “step into the spotlight” to appeal to fans’ excitement about showcasing their creativity. An introduction to cosplay and its community highlights how cosplay fosters creativity and connection and how creators can own their audience.

TAKEAWAYS

• Inspire engagement by tapping into fans’ passions; in this case, using cosplay language that resonates with the target audience and join a thriving community of innovative brand leaders. Exploring cosplay events and resources at NYCC can provide additional inspiration and opportunities for fans.

• Provide an application link to streamline the process for those ready to jump in and participate. For inspiration, check out these cosplay ideas for Comic Con to spark creativity.