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Foot Locker

OVERVIEW

Foot Locker, the global leader in athletic footwear and apparel, is celebrating its 50th anniversary by offering exclusive products to reward its loyal customers.

BREAKDOWN

  • Content: This push notification promotes exclusive 50th-anniversary products, with an added incentive for FLX Rewards members to save on these items. For more examples, explore our Push Library.

  • Copy: Straightforward and member-focused. The word "exclusive" is used twice, enhancing the feeling of rarity and privilege for members. For a deeper understanding, refer to the definition of exclusivity.

  • Timing: Sent at 11:35 AM—perfect for grabbing attention during a natural break in the late morning.

TAKEAWAYS