Foot Locker

OVERVIEW

Foot Locker, the global leader in athletic footwear and apparel, is celebrating its 50th anniversary by offering exclusive products to reward its loyal customers.

BREAKDOWN

• Content: This push notification promotes exclusive 50th-anniversary products, with an added incentive for FLX Rewards members to save on these items. For more examples, explore our Push Library.

• Copy: Straightforward and member-focused. The word "exclusive" is used twice, enhancing the feeling of rarity and privilege for members. For a deeper understanding, refer to the definition of exclusivity.

• Timing: Sent at 11:35 AM—perfect for grabbing attention during a natural break in the late morning.

TAKEAWAYS

• Highlight exclusivity in marketing strategies to build excitement and a sense of urgency.

• Reward loyal customers by offering special savings or perks tied to membership programs, a concept often seen in exclusivity in contracts. For expert insights and strategies, visit our Curated Learnings.

• Morning push notifications work well for time-sensitive promotions, engaging users as they settle into their routine. Learn more strategies on the Unblocked Brands blog.