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Foursquare

OVERVIEW:
Foursquare is a geolocation technology platform known for its local search and discovery app, Foursquare City Guide. It helps users explore new places, build itineraries, and find personalized recommendations using real-time location data.

BREAKDOWN:

  • Content: This notification encourages users to save recommended places for an upcoming trip to New York, enhancing their travel experience with curated suggestions.

  • Copy: The tone is casual and helpful, using friendly phrasing like “must-see list” to emphasize that the recommendations are personalized and worth exploring. The rocket emoji adds excitement, hinting at adventure.

TAKEAWAYS:

  1. Use personalization to boost relevance. Tailoring suggestions to a specific destination increases engagement.

  2. Encourage action with light, positive language. Words like “must-see” convey excitement without being pushy.

  3. Leverage travel intent for timely nudges. Notifications based on planned trips provide value at just the right moment.