Foursquare

OVERVIEW

Foursquare is a geolocation technology platform known for its local search and discovery app, Foursquare City Guide. It helps users explore new places, build itineraries, and find personalization in marketing recommendations using real-time location data.

BREAKDOWN

• Content: This notification encourages users to save recommended places for an upcoming trip to New York, enhancing their travel experience with curated suggestions.

• Copy: The tone is casual and helpful, using friendly phrasing like “must-see list” to emphasize that the personalization in customer experience is worth exploring. The tone is casual and helpful, using friendly phrasing like “must-see list” to emphasize that the personalization in digital experiences are worth exploring.

TAKEAWAYS

• Use marketing personalization strategies to boost relevance. Tailoring suggestions to a specific destination increases engagement.

• Encourage action with light, positive language. Words like “must-see” convey excitement without being pushy.

• Leverage travel intent for timely nudges. Notifications based on planned trips provide value at just the right moment, highlighting the importance of personalization.