Golden Globes

OVERVIEW

The Golden Globe Awards are a prestigious annual ceremony celebrating excellence in film and television, rooted in the historical roots of fame and celebrity. Organized by the Hollywood Foreign Press Association, the event brings together industry talent and supports entertainment-related charities.

BREAKDOWN

• Content: This push notification invites users to view highlights from the Cannes Film Festival, focusing on celebrity appearances that build excitement for Golden Globes fans.

• Copy: The tone is glamorous and inviting, using phrases like “incredible stars” and “graced with their presence” to convey exclusivity and star power, reflecting celebrity culture as a modern status system.

TAKEAWAYS

• Leverage related high-profile events (like Cannes) to keep your audience engaged year-round.

• Use aspirational language to tap into the evolution and cultural significance of celebrity culture and build excitement.

• Timely post-event content keeps fans connected to your brand between main events, sustaining interest.