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GoPro

OVERVIEW:
GoPro, an American company known for its high-quality action cameras, consistently encourages its adventurous audience to capture moments with their products.

BREAKDOWN:

  • Content: A simple and direct nudge reminding users to bring their GoPro on their weekend adventures. It’s light on details but effectively prompts action.

  • Copy: The tone is casual and conversational, tapping into the excitement of weekend plans while keeping the message short and to the point.

TAKEAWAYS:

  1. Short, direct messages work well for prompting quick actions, especially for lifestyle brands.

  2. Timing is key—align notifications with when users are most likely to be planning related activities.

  3. Tie notifications to common, relatable experiences (like weekend plans) to boost relevance and engagement.