GoPro

OVERVIEW

GoPro, an American company known for its high-quality action cameras, consistently encourages its adventurous audience to capture moments with their products.

BREAKDOWN

• Content: A simple and direct nudge reminding users to bring their GoPro on their weekend adventures. It’s light on details but effectively prompts action, and understanding how to send mobile push notifications can help craft even more engaging messages.

• Copy: The tone is casual and conversational, tapping into the excitement of weekend plans while keeping the message short and to the point.

TAKEAWAYS

• Short, direct messages work well for prompting quick actions, especially for lifestyle brands using mobile notifications for customer retention and when combined with best practices for timing push notifications.

• Timing is key—align notifications with the best times to send push notifications when users are most likely to be planning related activities, leveraging the features of Unblocked Brands.

• Tie notifications to common, relatable experiences (like weekend plans) to boost relevance and engagement by using push notifications to grow your brand and consider optimal timing for push notifications to boost relevance and engagement.