Grab

OVERVIEW

Grab, a leading Southeast Asian super-app, offers ride-hailing, food delivery, and digital payment services. Learn more about our platform on the Unblocked Brands homepage. Known for its wide array of functionalities, the platform continuously evolves to enhance customer service and convenience by understanding how to choose the best time for push notifications.

BREAKDOWN

• Content: A notification announcing the launch of new chat features, enabling users to directly connect with drivers for issues like lost items or order concerns.

• Copy: The message is straightforward and practical, emphasizing ease of use with a friendly, reassuring tone. The use of emojis (💬👉) adds a light, engaging touch.

• Timing: Sent at 10:29 AM, during active hours when users are likely to be booking rides or ordering food, aligning with strategies for push notification timing.

TAKEAWAYS

• Feature-driven notifications that highlight user benefits help build trust and improve service engagement by following best practices for push notification timing. For examples, visit our Push Library.

• Timing during active hours maximizes relevance and visibility, encouraging immediate interaction by considering the best time of day to send push notifications.

• A clear, actionable CTA like “Learn more” simplifies the next step, guiding users directly to the new feature while leveraging optimal timing for push notifications.