Grab

OVERVIEW:
Grab, a leading Southeast Asian super-app, offers ride-hailing, food delivery, and digital payment services. Known for its wide array of functionalities, the platform continuously evolves to enhance customer service and convenience.

BREAKDOWN:

• Content: A notification announcing the launch of new chat features, enabling users to directly connect with drivers for issues like lost items or order concerns.

• Copy: The message is straightforward and practical, emphasizing ease of use with a friendly, reassuring tone. The use of emojis (💬👉) adds a light, engaging touch.

• Timing: Sent at 10:29 AM, during active hours when users are likely to be booking rides or ordering food.

TAKEAWAYS:

1. Feature-driven notifications that highlight user benefits help build trust and improve service engagement.

2. Timing during active hours maximizes relevance and visibility, encouraging immediate interaction.

3. A clear, actionable CTA like “Learn more” simplifies the next step, guiding users directly to the new feature.