Hopper
OVERVIEW:
Hopper is a travel booking app that helps users find the best deals on flights, hotels, rental cars, and short-term rentals. Known for predictive pricing, it alerts users when it’s the best time to book.
BREAKDOWN:
Content: This notification informs the user that the price for their Los Angeles trip has dropped to $478, with a nudge to book immediately since prices are unlikely to drop further.
Copy: The message is concise and urgency-driven, using direct language (“Book now”) to prompt immediate action.
TAKEAWAYS:
Leverage price drops to create urgency. Highlighting current savings pushes users toward immediate bookings.
Provide actionable recommendations. Predictive phrases like “prices are unlikely to fall further” help users feel confident in their decision.
Personalization increases relevance. Tailoring notifications to specific trips keeps users engaged and motivated to act.