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Hopper

OVERVIEW:
Hopper is a travel booking app that uses predictive technology to help users find the best deals on flights, hotels, and rentals. With real-time alerts, it ensures users never miss out on savings.

BREAKDOWN:

  • Content: This notification highlights a $320 deal for the user’s San Diego trip, using playful language with the “bunny” to add personality.

  • Copy: The message is friendly and casual, keeping the tone light while creating a sense of opportunity with “Book now.”

TAKEAWAYS:

  1. Use brand mascots for playful engagement. The “bunny” adds charm, making the notification feel more personable.

  2. Keep pricing front and center. Highlighting the $320 deal helps users quickly evaluate and act.

  3. Timely alerts drive quick decisions. Immediate notifications about price changes encourage fast bookings.