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Hopper

OVERVIEW

Hopper is a travel booking app that uses innovative applications of predictive technology to help users find the best deals on flights, hotels, and rentals. With real-time alerts, it ensures users never miss out on savings.

BREAKDOWN

  • Content: This notification highlights a $320 deal for the user’s San Diego trip, using playful language with the “bunny” to add personality.

  • Copy: The message is friendly and casual, keeping the tone light while creating a sense of opportunity with “Book now.”

TAKEAWAYS

  • Use brand mascots for playful engagement. The “bunny” adds charm, making the notification feel more personable.

  • Keep pricing front and center. Highlighting the $320 deal helps users quickly evaluate and act.

  • Timely alerts drive quick decisions. Immediate notifications about price changes are a great example of the evolution of automated predictive technology, encouraging fast bookings.