House of Fraser

OVERVIEW

House of Fraser is a historic British department store chain, known for offering premium brands and sales events that draw in customers.

BREAKDOWN

• Content: The notification promotes a sale, with discounts up to 50%. The playful wordplay and "agenda" framing make it feel conversational and light.

• Copy: Clever, using humor ("we don’t do anything by halves") to create a memorable tone while reinforcing the sale's value.

• Timing: Sent early morning, aiming to catch customers as they start their day and plan their shopping, which aligns with the best time of day to send push notifications.

TAKEAWAYS

• Humor in notifications can make your brand stand out and create a fun tone.

• Early-morning messages are great for nudging customers into planning their shopping, and optimizing push notification timing can further enhance engagement.

• Highlighting the value (like “up to 50% off”) up front helps drive urgency and clicks, and following best practices for timing push notifications can maximize click-through rates.