Illenium

OVERVIEW:
ILLENIUM is an American DJ and producer celebrated for his emotionally rich electronic music and collaborations with top artists, drawing fans worldwide to his powerful performances.

BREAKDOWN:

• Content: This push notification promotes a live-streamed event from The Brooklyn Mirage, encouraging fans to tune in on Amazon Music’s Twitch channel for a real-time experience.

• Copy: Urgent and engaging, motivating fans to join the live event for an exclusive performance.

TAKEAWAYS:

• Utilize live-streaming to engage audiences beyond concert venues.

• Share clear timing and platform information to streamline access.

• Create urgency with a live event format to boost engagement and anticipation.