Illenium
OVERVIEW:
ILLENIUM is an American DJ and producer celebrated for his emotionally rich electronic music and collaborations with top artists, drawing fans worldwide to his powerful performances.
BREAKDOWN:
Content: This push notification promotes a live-streamed event from The Brooklyn Mirage, encouraging fans to tune in on Amazon Music’s Twitch channel for a real-time experience.
Copy: Urgent and engaging, motivating fans to join the live event for an exclusive performance.
TAKEAWAYS:
Utilize live-streaming to engage audiences beyond concert venues.
Share clear timing and platform information to streamline access.
Create urgency with a live event format to boost engagement and anticipation.