JD Sports

OVERVIEW

JD Sports continues to dominate the sports fashion market, offering fresh releases from top brands like adidas. Their young, trend-conscious audience is always looking for the next sneaker drop or streetwear must-have.

BREAKDOWN

• Content: A push notification promoting the new adidas Originals Sambas, using the phrase "Samba Newness" to highlight fresh stock. The message uses eyeball emojis (👀) to emphasize curiosity and draw attention to the product, as highlighted in this comprehensive guide on push notifications.

• Copy: The tone is casual and trendy, leveraging a question ("Seen the latest...Sambas?") to create FOMO and drive urgency, as explained in this detailed overview of push notifications. The use of "Shop on the JD app now" adds a clear call to action.

• Timing: Sent at 5:21 PM, a strategic time when users may be finishing work or getting ready to unwind, making it ideal for casual browsing.

TAKEAWAYS

• Use questions in push notifications to spark curiosity and increase engagement, as outlined in these strategies for effective push notification campaigns.

• End-of-day timing can target users winding down and more likely to browse for leisure, highlighting the importance of push notifications for user engagement.

• Emojis are a great tool to make messages visually engaging and fun, especially for a younger audience.