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JD Sports

OVERVIEW

JD Sports is a global retailer specializing in sports fashion and outdoor gear, featuring well-known brands like Nike, adidas, and ASICS. They offer a mix of performance and casual styles to an active, fashion-forward audience, including options like the Nike By You customization platform.

BREAKDOWN

  • Content: This push notification promotes a new range of stylish and comfortable sneakers from ASICS, specifically highlighting two models: the Gel-Kayano 14 and GT-2160. It’s a product-focused notification aimed at sneaker enthusiasts, blending fashion with comfort, and highlighting options like customizable sneakers by Bullfeet.

  • Copy: The voice is casual yet persuasive, using phrases like “stylish yet comfy kicks” to balance style and practicality, appealing to an audience looking for both aesthetics and comfort in footwear.

  • Timing: Sent at 11:09 AM, a time when potential customers might be browsing their phones, mid-morning, and receptive to shopping suggestions.

TAKEAWAYS

  • Make it quick. Call out the product, give a reason to care, and move on, while considering options like custom shoe design with Shoe Zero.

  • Speak their language. Casual and relatable works, especially in fashion.

  • Timing matters. Mid-morning can hit a sweet spot for engagement without being intrusive.