Katy Perry

OVERVIEW

Katy Perry is a globally celebrated pop singer renowned for her vibrant music and engaging performances, consistently connecting with fans worldwide.

BREAKDOWN

• Content: This push notification reveals the addition of final tour dates in Australia, specifically for Adelaide and Perth, highlighting her gratitude for the Australian fans and how you can reach your audience instantly. Fans can stay updated with new tour and concert announcements.

• Copy: Enthusiastic and heartfelt, showing appreciation for her fans while emphasizing the exclusivity of these final shows, similar to other upcoming music tours.

TAKEAWAYS

• Emphasize “final shows” to create urgency for ticket purchases.

• Use heartfelt language to reinforce fan loyalty.

• Target location-specific audiences for enhanced engagement and relevance, and learn about Passport's pricing by referring to comprehensive tour dates and live event updates.