Lenskart

OVERVIEW

Lenskart is a leading eyewear brand, offering both prescription and fashion-forward glasses. Their direct-to-consumer approach allows them to cater to style-conscious customers with bold designs and competitive pricing, inspired by current and upcoming fashion trends.

BREAKDOWN

• Content: A notification promoting a new collection of trendy sunglasses, described as "Bold & bougie" from the Statement Edit line, using a runway-inspired reference influenced by key fashion trends for Fall and Winter 2024.

• Copy: The tone is stylish and aspirational, with phrases like "Fresh off-the-runway" and "Bold & bougie" targeting fashion-savvy customers. The fire emoji (🔥) adds a sense of urgency and excitement.

• Timing: Sent at 11:43 AM, capturing the late-morning window when users are preparing for lunch or a midday break.

TAKEAWAYS

• Use aspirational language to tap into customers’ desire for premium or trendy products, aligning with the latest fashion and style trends for 2024.

• Capitalize on mid-morning timing, when users are likely to engage with content before the afternoon slump.

• Leverage emojis to add flair and reinforce the trendy, high-fashion vibe of the message.