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Lenskart

OVERVIEW:
Lenskart is a leading eyewear brand, offering both prescription and fashion-forward glasses. Their direct-to-consumer approach allows them to cater to style-conscious customers with bold designs and competitive pricing.

BREAKDOWN:

  • Content: A notification promoting a new collection of trendy sunglasses, described as "Bold & bougie" from the Statement Edit line, using a runway-inspired reference.

  • Copy: The tone is stylish and aspirational, with phrases like "Fresh off-the-runway" and "Bold & bougie" targeting fashion-savvy customers. The fire emoji (🔥) adds a sense of urgency and excitement.

  • Timing: Sent at 11:43 AM, capturing the late-morning window when users are preparing for lunch or a midday break.

TAKEAWAYS:

  1. Use aspirational language to tap into customers’ desire for premium or trendy products.

  2. Capitalize on mid-morning timing, when users are likely to engage with content before the afternoon slump.

  3. Leverage emojis to add flair and reinforce the trendy, high-fashion vibe of the message.