Features

Pricing

Explore

Unblocked For

Resources

Get Started

Lenskart

OVERVIEW:
Lenskart, a major player in the eyewear industry, offers a seamless shopping experience with in-house design and manufacturing. The brand uses push notifications to drive engagement and boost sales.

BREAKDOWN:

  • Content: Urgent, FOMO-driven message with a 60% discount for users who log in using the provided code.

  • Copy: Casual and playful, using "FUN!" to build excitement and urgency. The discount code adds an actionable element.

  • Timing: 3:01 PM, a mid-afternoon push, aiming to catch users during a likely break or lull in their day.

TAKEAWAYS:

  1. Create urgency by highlighting what customers are "missing out" on.

  2. Use bold discount offers to prompt immediate action.

  3. Midday notifications are great for re-engaging users during downtime.