Lenskart

OVERVIEW

Lenskart, a major player in the eyewear industry, offers a seamless shopping experience with in-house design and manufacturing. Learn more on the Unblocked Brands homepage. The brand uses push notifications to drive engagement and boost sales, as explained in this comprehensive guide on push notifications.

BREAKDOWN

• Content: Urgent, FOMO-driven message with a 60% discount for users who log in using the provided code.

• Copy: Casual and playful, using "FUN!" to build excitement and urgency. The discount code adds an actionable element.

• Timing: 3:01 PM, a mid-afternoon push, aiming to catch users during a likely break or lull in their day, as supported by this detailed explanation of push notifications.

• The brand uses push notifications to drive engagement and boost sales. Explore similar examples in our Push Library.

TAKEAWAYS

• Create urgency by highlighting what customers are "missing out" on, using strategies for effective push notifications. For more strategies, visit our Curated Learnings.

• Use bold discount offers to prompt immediate action, as discussed in this in-depth exploration of push notifications.

• Midday notifications are great for re-engaging users during downtime, as highlighted in this guide to web push notifications.