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Manila International Book Fair

OVERVIEW
The Manila International Book Fair is the Philippines' largest and longest-running book fair, showcasing a wide array of local and international publications.

BREAKDOWN

  • Content: This notification celebrates World Teachers' Day, expressing gratitude to teachers for their dedication and role in shaping the future.

  • Copy: The tone is warm and appreciative, aimed at building goodwill by acknowledging the importance of educators.

TAKEAWAYS

  • Use holidays or special observances to connect with audiences in a meaningful way.

  • Express genuine gratitude to foster positive brand sentiment, especially around impactful professions like teaching.

  • Keep the message short but heartfelt to ensure it resonates without overwhelming the reader.