Manila International Book Fair

OVERVIEW

The Manila International Book Fair is the Philippines' largest and longest-running book fair, showcasing a wide array of local and international publications.

BREAKDOWN

• Content: This notification celebrates World Teachers' Day, expressing gratitude to teachers for their dedication and role in shaping the future, highlighting how gratitude changes your brain.

• Copy: The tone is warm and appreciative, aimed at building goodwill by acknowledging the importance of educators.

TAKEAWAYS

• Use holidays or special observances to connect with audiences in a meaningful way, emphasizing the importance of gratitude in positive psychology.

• Express genuine gratitude to foster positive brand sentiment, especially around impactful professions like teaching, while understanding the benefits of practicing gratitude.

• Keep the message short but heartfelt to ensure it resonates without overwhelming the reader.