McDonald's

OVERVIEW

McDonald's continues to leverage its McDelivery service to unlock special offers and rewards, making it easier for them to enjoy their favorite meals at a discount. This approach helps drive app engagement and boost sales.

BREAKDOWN

• Content: A special offer of ₱80 off for registered users when they spend a minimum of ₱500, encouraging users to treat themselves to McDonald’s favorites. The message includes a smiling face with hearts (🥰) to create a feel-good, indulgent vibe.

• Copy: The tone is friendly and rewarding, with phrases like "Treat Yourself" and "Calling all registered users" creating a sense of exclusivity. The CTA is direct and clear, urging users to "Tap here to order now!"

• Timing: Sent at 1:08 PM, an ideal time when people are thinking about lunch or a mid-day treat, making it timely and relevant based on the optimal timing for sending push notifications.

TAKEAWAYS

• Use mobile notifications for customer retention to target users who are likely deciding on their lunch plans, as understanding the best time to send push notifications can significantly improve engagement.

• Push notification strategies for registered users help increase sign-ups and repeat purchases through the app, especially when combined with best practices for timing push notifications.