Miley Cyrus

OVERVIEW

Miley Cyrus is an American singer, songwriter, and actress who gained fame as the star of Disney Channel's "Hannah Montana" and has since established a successful solo music career, becoming one of the top celebrity endorsements of 2024.

BREAKDOWN

• Content: The notification announces the new #DGEyewear campaign, highlighting Miley Cyrus's involvement and the celebrity collaborations with top brands and the collaboration with photographer Mert Alas.

• Copy: The tone is stylish and promotional, reflecting the luxury brand's image.

TAKEAWAYS

• Use well-known figures to enhance brand visibility.

• Emphasize understanding celebrity partnerships to attract attention.

• Ensure the notification aligns with the brand's image.