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MLB

OVERVIEW
Major League Baseball (MLB) is the premier professional baseball organization in the U.S. and Canada, featuring 30 teams split between the National and American Leagues.

BREAKDOWN

  • Content: This notification announces the "Relievers of the Month" award, highlighting top performers from the American and National Leagues (Emmanuel Clase of the Guardians and Ryan Helsley of the Cardinals).

  • Copy: The tone is straightforward and informative, designed to update MLB fans on league accolades. Using player names and team affiliations creates a sense of relevance and personalization for followers of those teams.

  • Timing: Sent at 11:05 PM, it likely targets fans unwinding with sports updates, or those who missed the day’s games and news.

TAKEAWAYS

  1. Highlight top performers or awards to engage loyal sports fans who follow specific teams or players.

  2. Personalizing updates with player and team names adds relevancy and boosts click-through rates.

  3. Late-night notifications work well for recapping daily sports news, especially for fans catching up after games.