MLB

OVERVIEW

Major League Baseball (MLB) is the premier professional baseball organization in the U.S. and Canada, featuring 30 teams split between the National and American Leagues.

BREAKDOWN

• Content: This notification announces the "Relievers of the Month" award, highlighting top performers from the American and National Leagues (Emmanuel Clase of the Guardians and Ryan Helsley of the Cardinals). For more details, you can explore the 2024 Major League Baseball awards.

• Copy: The tone is straightforward and informative, designed to update MLB fans on league accolades, which aligns well with effective push notification strategies, with insights available in the 2024 MLB Awards results and analysis.

TAKEAWAYS

• Highlight top performers or awards, such as historical MLB awards and honors, to engage loyal sports fans who follow specific teams or players.

• Personalizing updates with player and team names adds relevancy and boosts click-through rates, as shown in our marketing playbooks and tools, while also connecting to the history of baseball awards.

• Late-night notifications work well for recapping daily sports news, especially for fans catching up after games, showcasing the power of mobile notifications for customer retention.