New Year’s Rockin’ Eve

OVERVIEW:

Dick Clark’s New Year’s Rockin’ Eve, now hosted by Ryan Seacrest, is an iconic New Year’s Eve broadcast featuring live musical performances and the Times Square ball drop. Known for bringing in top music acts, it’s a staple for millions celebrating the new year.

BREAKDOWN:

Content: This push highlights a standout performance by New Jeans, playfully asking “What’s your ETA?” to engage fans watching or planning to join.

Copy: The tone is energetic and playful, using all caps for “NEW YEAR” to emphasize the celebration, and emojis to add excitement and flair.

TAKEAWAYS:

Leverage big performance moments to build real-time engagement during live events.

Use playful, conversational language to make viewers feel part of the celebration.

Follow major performances with notifications to sustain momentum and keep audiences tuned in for the next big moment.