New Year’s Rockin’ Eve

OVERVIEW:

Dick Clark’s New Year’s Rockin’ Eve, hosted by Ryan Seacrest, is a legendary New Year’s Eve event with live music, celebrity appearances, and the iconic Times Square ball drop, attracting viewers nationwide to celebrate the new year.

BREAKDOWN:

Content: This notification announces that the “party of the year” is live on ABC, highlighting upcoming performances by major artists like LL Cool J, Megan Thee Stallion, and Cardi B.

Copy: The tone is hyped and inviting, using phrases like “party of the year” to build excitement and FOMO. Tagging artists creates anticipation for the performances.

TAKEAWAYS:

Promote upcoming performances to keep viewers engaged and prevent channel-switching.

Use high-energy language and artist tags to generate excitement and encourage social sharing.

“Live now” notifications add urgency, making viewers feel like they’re missing out if they’re not watching.