New Year’s Rockin’ Eve

OVERVIEW

Dick Clark’s New Year’s Rockin’ Eve, hosted by Ryan Seacrest, is a legendary New Year’s Eve event with live music, celebrity appearances, and the iconic Times Square ball drop, attracting viewers nationwide to celebrate the new year. Events like the Apple Music Live Concert Series also showcase the excitement of live performances.

BREAKDOWN

• Content: This notification announces that the “party of the year” is live on ABC, highlighting upcoming performances by major artists like LL Cool J, Megan Thee Stallion, and Cardi B, emphasizing the benefits of attending live performances.

• Copy: The tone is hyped and inviting, using phrases like “party of the year” to build excitement and FOMO. Tagging artists creates anticipation for the performances.

TAKEAWAYS

• Promote upcoming performances, such as KCRW's live performances, to keep viewers engaged and prevent channel-switching.

• Use high-energy language and artist tags to generate excitement and encourage social sharing.

• “Live now” notifications add urgency, making viewers feel like they’re missing out if they’re not watching.