NFL

OVERVIEW

The NFL, America’s premier professional football league, uses its mobile app to engage fans with exclusive events, like this opportunity to see the iconic Lombardi Trophy.

BREAKDOWN

• Content: The notification informs users of a photo op with the Lombardi Trophy in a specific, central location on Broadway. It targets fans in the area who may want to visit and get a picture with football’s most famous prize using location-based push notifications, aligning with the fundamentals of fan engagement in sports.

• Copy: The tone is straightforward and informative, with a focus on creating urgency and excitement through a unique fan experience.

TAKEAWAYS

• Use exclusive, time-sensitive events to create excitement and drive foot traffic, supported by digital fan engagement strategies.

• Geotargeted notifications increase relevance, making sure local users get the most out of app updates, while also showcasing the impact of social media on fan engagement.

• Tie notifications to iconic elements of your brand to boost emotional appeal and fan engagement while exploring the features of Unblocked Brands' services, while considering the future of fan engagement in sports.