Nike

OVERVIEW

Nike is a global powerhouse in athletic footwear, apparel, and equipment, known for its iconic "Just Do It" slogan and swoosh logo. With a focus on innovation and athlete partnerships, Nike continually introduces fresh gear to drive consumer excitement, drawing from sports business insights from Sportico and leveraging strategies for fostering product innovation.

BREAKDOWN

This push highlights new arrivals for October, including the Nike Metcon 9 AMP, Nike Life Men’s Pants, and other seasonal gear, similar to Nordstrom's exclusive collections, nudging users to explore the latest drops while emphasizing the importance of product innovation.

TAKEAWAYS

• Highlight product names to generate interest. Mentioning specific items helps users mentally bookmark what to look for, which can be supported by understanding product innovation strategies and processes.

• Time product drops with seasonal shifts, as highlighted by fashion updates from WWD. People are naturally more inclined to shop when seasons change.

• Keep the copy short and actionable. “Shop what’s new” serves as a simple but effective call-to-action.