Ogun

OVERVIEW

Ogun is a digital platform that simplifies project management for construction sites by integrating planning, communication, and supply chain management into one collaborative tool, aligning with the definition and benefits of personalization.

BREAKDOWN

• Content: This push notification asks a personalized question, addressing the recipient by name to encourage engagement. It highlights key features of the platform—calendar, chat, and timesheets—in one place, demonstrating the importance of personalization in digital experiences.

• Copy: The tone is casual and conversational, focusing on ease of use and prompting the user to take action. The personalized approach makes it feel like a gentle reminder.

TAKEAWAYS

• Personalization, like addressing users by name, increases engagement and feels more inviting, as highlighted in this marketing personalization guide.

• Focus on simplicity—highlighting core features in one concise line helps users grasp the value quickly, as shown in this overview of personalization in marketing.

• Use nudges to re-engage users who haven’t fully activated, especially for platforms requiring ongoing use, as explained in this content personalization overview.