Opentable
OVERVIEW:
OpenTable is a global online platform for restaurant reservations, helping diners easily book tables at over 50,000 restaurants worldwide.
BREAKDOWN:
Content: Reminder that Valentine's Day is just 5 days away, nudging users to book a table before it’s too late.
Copy: The tone is urgent and direct, using a countdown to create a sense of scarcity and urgency..
TAKEAWAYS:
Use countdowns to create urgency, especially for time-sensitive events.
Keep the message short but impactful—focus on the problem you're solving (finding a table).
Timing is key. Send reminders well before major events, but not too far out. 5–7 days is a sweet spot for urgency.