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Opentable

OVERVIEW:
OpenTable is a global online platform for restaurant reservations, helping diners easily book tables at over 50,000 restaurants worldwide.

BREAKDOWN:

  • Content: Reminder that Valentine's Day is just 5 days away, nudging users to book a table before it’s too late.

  • Copy: The tone is urgent and direct, using a countdown to create a sense of scarcity and urgency..

TAKEAWAYS:

  1. Use countdowns to create urgency, especially for time-sensitive events.

  2. Keep the message short but impactful—focus on the problem you're solving (finding a table).

  3. Timing is key. Send reminders well before major events, but not too far out. 5–7 days is a sweet spot for urgency.