Opentable

OVERVIEW

OpenTable is a global online platform for restaurant reservations, helping diners easily book tables at over 50,000 restaurants worldwide.

BREAKDOWN

• Content: Reminder that Valentine's Day is just 5 days away, nudging users to book a table before it’s too late by emphasizing special offers and rewards features.

• Copy: The tone is urgent and direct, using a countdown to create a sense of scarcity and 20 actionable strategies to create a sense of urgency. The tone is urgent and direct, using a countdown to create a sense of scarcity and mobile notifications for customer retention.

TAKEAWAYS

• Use countdowns to create urgency as defined by the Cambridge English Dictionary, especially for time-sensitive events, and consider leveraging expert marketing insights.

• Timing is key. Send reminders well before major events, but not too far out. 5–7 days is a sweet spot for urgency, a strategy supported by actionable marketing playbooks.