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Rappler

OVERVIEW: Rappler is a leading digital news platform in the Philippines known for its coverage of current events, sports, and social issues, founded by Nobel Peace Prize laureate Maria Ressa.

BREAKDOWN:

  • Content: The notification highlights a major development in Philippine volleyball—Sherwin Meneses, a multi-time PVL champion coach, joins the NU team, boosting their competitive strength.

  • Copy: The headline “Champion meets champion” captures attention, while the body text establishes Meneses’s credibility, using phrases like “multi-time champion” and “further firepower” to build anticipation.

  • Timing: Sent at 7:18 PM, it targets evening readers, tapping into the prime time when sports fans are more likely to be online.

TAKEAWAYS:

  1. Lead with a compelling hook to quickly draw readers in—phrases like “Champion meets champion” spark curiosity.

  2. Use credible figures or high-achieving personalities to add weight and excitement to sports-related content.

  3. Evening timing works well for sports updates, as fans often check in on scores and news post-dinner.