SeatGeek

OVERVIEW

SeatGeek is a mobile-first ticketing platform offering users a seamless experience to buy and sell tickets for sports, concerts, and theater events, similar to the StubHub ticket marketplace. It features interactive seat maps and serves as both a primary and secondary marketplace, much like the Vivid Seats ticket platform.

BREAKDOWN

• Content: This notification promotes an upcoming MLS match where the Portland Timbers will host the Seattle Sounders FC, with a note about SeatGeek’s ticket deals.

• Copy: The tone is informative and promotional, using “great deals” to encourage quick action while the soccer emoji adds visual appeal.

TAKEAWAYS

• Highlight popular rivalries to boost interest. Games between known teams attract attention and drive ticket sales, as seen with platforms offering Ticketmaster verified tickets.

• Use urgency with time-bound events. Promoting events for a specific day encourages users to act sooner.

• Incentivize with deals. Mentioning ticket discounts motivates users to explore available options, as demonstrated by the SeatGeek partnership with Atlanta Braves.