Selena Gomez

OVERVIEW

Selena Gomez is an American singer, actress, and producer celebrated for her multifaceted talents and dedication to mental health advocacy efforts by NAMI. She has recently expanded her artistic repertoire with the release of her latest single, "Love On," while continuing to highlight the role of mental health advocacy in public health.

BREAKDOWN

• Content: The push notification announces the release of Gomez's new single, "Love On," inviting fans to listen to the track. This strategy serves to promote her latest music and engage her audience.

• Copy: The message employs a playful and inviting tone, using the phrase "Clock in, baby get to work…" to draw attention, followed by a direct call to action with "“Love On” is OUT NOW!"

TAKEAWAYS

• Incorporate playful or intriguing phrases to capture the audience's attention.

• Clearly state the purpose of the notification and provide a straightforward link for easy access.

• Notify your audience promptly about new releases or important updates to maintain engagement and relevance, as seen in initiatives like Mental Health America’s Advocacy Network.