Shake Shack

OVERVIEW

Shake Shack, a fast-casual restaurant known for its burgers, fries, and milkshakes, has grown rapidly since its humble beginnings as a hot dog cart in New York City’s Madison Square Park, showcasing the power of mobile notifications to drive customer retention. It’s now a popular international chain, loved for its quality and innovation, as seen in real-world examples of successful localization.

BREAKDOWN

• Content: The notification teases a limited-time offer in Shake Shack’s New Orleans locations, likely a special Mardi Gras-themed treat, demonstrating how businesses can unlock special offers and rewards.

• Copy: Casual and fun, the message plays up local culture ("Mardi Gras Krewe") and the exclusivity of the offer ("limited time").

TAKEAWAYS

• Localize offers to match regional events and traditions by leveraging actionable playbooks and marketing tips. A comprehensive explanation of localization can help businesses understand how to localize offers to match regional events and traditions.

• Use limited-time promotions to create urgency and drive foot traffic. Building an effective localization strategy can complement limited-time promotions to create urgency and drive foot traffic.

• Understanding the importance of adapting products to local cultures ensures that fun, culturally relevant language makes push notifications feel personal and engaging.