Shake Shack

OVERVIEW

Shake Shack, known for its iconic burgers and shakes, has expanded rapidly from a single hot dog cart in New York City to a global fast-casual chain. Their seasonal menu items often add a gourmet twist to classic favorites, showcasing what makes food gourmet.

BREAKDOWN

• Content: This push notification promotes the Black Truffle Burger, available only at two specific Shake Shack locations (El Segundo and Glendale) for a limited time until the end of the year, similar to other limited-time gourmet offerings.

• Copy: Fun and energetic, using playful language like "dig this" to connect the truffle ingredient with the audience, adding an emoji for extra flair. These strategies align well with the features of Unblocked Brands.

TAKEAWAYS

• Highlight exclusivity by promoting specific locations for limited-edition items using location-based push notifications.

• Use playful and engaging copy to make gourmet offerings feel approachable, while exploring gourmet meals to better understand their appeal.

• Countdown dates can create urgency and motivate customers to act quickly. Learn more strategies by joining the Unblocked Brands community.