Shein

OVERVIEW

Shein, a global fast fashion giant, is known for its affordable, trend-driven styles and frequent flash sales. The brand's strategy hinges on keeping users engaged through deals, exclusive offers, and gamification, leveraging the features of Unblocked Brands and a comprehensive overview of gamification.

BREAKDOWN

• Content: Encourages users to register to earn 20 points, highlighting new user coupons, bonus points, and hot deals, supported by practical examples of gamification.

• Copy: Direct and incentive-driven, using emojis to create a playful tone. The message is structured to highlight multiple benefits in a compact format.

• Timing: Sent at 11:21 AM, an ideal time to capture mid-morning engagement when users are more likely to check notifications, using mobile notifications for customer retention.

TAKEAWAYS

• Use a mix of rewards (points, coupons) to increase registration appeal, leveraging insights into how gamification works in business.

• Emojis add visual emphasis and break down complex offers into digestible points, which aligns with principles of gamification in user experience design. Marketers can also join the Unblocked Brands community for actionable tips and strategies.