Shein

OVERVIEW

Shein is a leading global fast fashion brand known for its affordable, trendy pieces. Its strong push notification strategy plays a key role in driving engagement and conversions, showcasing the features of Unblocked Brands.

BREAKDOWN

• Content: Promotes discounts and exclusive deals to entice users to shop, with a focus on refreshing their wardrobe.

• Copy: The tone is upbeat and welcoming, leveraging phrases like “land of discounts” to make the message feel like an invitation. For more insights on push notification strategies, visit the blog section of Unblocked Brands. The smiley emoji at the end adds a friendly, personal touch.

• Timing: Sent at 5:20 PM, catching users at a potential leisure time when they might be more open to shopping, which aligns with the best time of day to send push notifications.

TAKEAWAYS

• Use playful language and emojis to create a positive, engaging tone, and explore mobile notification strategies to improve engagement.

• Send push notifications during evening hours to align with users’ downtime, and consider timing re-engagement notifications to reduce churn and improve retention.

• Highlight exclusive offers to increase urgency and drive clicks, while also leveraging strategies for optimizing push notification timing to maximize engagement.