Shein

OVERVIEW

Shein is a leading global fast fashion brand known for its affordable, trendy pieces. Its strong push notification strategy plays a key role in driving engagement and conversions, leveraging the features of push notification services.

BREAKDOWN

• Content: Promotes a Halloween-themed sale, highlighting apparel, decor, and accessories to boost seasonal shopping through mobile notifications for customer retention.

• Copy: Playful and festive, using Halloween puns like “Beware of EXTRA savings” and emojis (ghost and candy) to create a fun, holiday-specific vibe. The repetition of “Go, go, go!” adds urgency.

• Timing: Sent at 6:13 PM, tapping into the evening window when users may be more relaxed and open to browsing, which aligns with the best time to send push notifications and is a key consideration for optimizing push notification timing, supported by strategies for optimizing notification timing.

TAKEAWAYS

• Best practices for push notification timing can help leverage seasonal themes to make promotions feel timely and relevant.

• Use playful language and themed emojis to enhance engagement around special occasions, as outlined in our guide on how to send mobile push notifications.

• Reinforce urgency with energetic phrases to encourage faster clicks and purchases, while also considering timing strategies for push notifications.