Shein

OVERVIEW

Shein is a leading global fast fashion brand known for its affordable, trendy pieces. Its strong push notification strategy plays a key role in driving engagement and conversions, as highlighted by Unblocked Brands.

BREAKDOWN

• Content: Welcoming new users with a ₱150 discount on their first purchase, encouraging sign-ups through the features of Unblocked Brands.

• Copy: Exciting and festive, using emojis to add energy. The offer is straightforward and appealing to budget-conscious shoppers.

• Timing: 7:21 AM, best time of day to send push notifications, ideal for catching early risers or those just starting their day.

TAKEAWAYS

• Best practices for timing push notifications include using celebratory language and emojis to boost excitement.

• Offer immediate sign-up incentives to convert new users quickly, as explored in the Push Library.

• Early morning notifications, based on optimal timing for push notifications, can drive action while inboxes are still uncluttered.