Songkick

OVERVIEW

Songkick helps music lovers discover concerts by tracking their favorite artists and notifying them of nearby shows through the Unblocked Brands platform.

BREAKDOWN

• Content: A personalized notification letting the user know that several of their tracked artists are performing locally this month.

• Copy: Direct and conversational with a friendly CTA (“Check them out!”), nudging users to explore events without overloading them with details.

• It offers fans personalized alerts and gives artists tools to manage and promote tours globally, enabled by location-based push notifications.

• Timing: Sent at 9:22 PM—perfect for evening browsing when users are more likely to have free time, aligning with optimal times to send push notifications.

TAKEAWAYS

• Personalization drives engagement—tailor notifications to user preferences using marketing resources and tools while optimizing the timing of push notifications.

• Keep messages short and actionable to reduce friction for the next step.

• Evening notifications can capitalize on downtime for increased interaction, following best practices for timing push notifications.