Starbucks

OVERVIEW

Starbucks, a global leader in the coffee industry, is renowned for its coffeehouse experience and strong customer loyalty, which can be supported by a 3-layered framework for personalized website experiences. This notification targets customers with a personalized offer, driving traffic to a specific location.

BREAKDOWN

• Content: The push highlights a personalized discount (50% off) on a favorite drink—Vanilla Latte—while mentioning the user's proximity to a Starbucks on Oxford Street.

• Copy: Casual, friendly, and personalized with a direct address to "Phil." It uses urgency and personalization effectively, which can be further enhanced by leveraging strategies and tools for effective personalization.

• Timing: Sent at 11:40 PM, which is late for most coffee runs, but could be aimed at night owls or after-hours commuters.

TAKEAWAYS

• Use location-based targeting to capture nearby customers with personalized deals by developing an effective personalization strategy.

• Address users by name for a more engaging, personal touch, and consider implementing 11 actionable personalization strategies to enhance customer experience.

• Time notifications based on user habits, but late-night offers should align with the business hours or specific customer segments, which can be achieved by developing a personalization strategy to boost engagement.