Steven Bartlett
OVERVIEW:
Steven Bartlett is a British entrepreneur, author, and podcaster best known for The Diary of a CEO, where he explores meaningful topics with diverse, high-profile guests.
BREAKDOWN:
Content: This push notification highlights an episode featuring guest James, tackling the introspective topic of “endings,” intended to spark curiosity and invite reflection.
Copy: Reflective and thought-provoking, nudging the audience to explore a deep and often-avoided subject.
TAKEAWAYS:
Focus on unique or under-discussed topics to capture attention and resonate with a thoughtful audience.
Reinforce familiarity by featuring returning guests, creating a sense of continuity.
Use direct links to simplify access, boosting click-through rates and engagement.