Swiggy

OVERVIEW

Swiggy, a leading online food delivery platform in India, is known for catering to a wide range of food cravings. The company also offers instant groceries and package delivery services, ensuring convenience in everyday needs.

BREAKDOWN

• Content: This notification uses playful, foodie language to mimic the sound of munching, tapping into the user's love for snacks.

• Copy: Fun and casual, it creates a relatable moment with a light-hearted tone. The "Om-nom-nom" phrasing instantly grabs attention and evokes a sense of indulgence.

• Timing: Sent at 6:29 PM, right around dinner time, it’s well-timed to trigger hunger or snack cravings.

TAKEAWAYS

• Use playful language to create emotional engagement with your audience, as demonstrated in this guide on how brands can drive emotional engagement with customers.

• Timing matters—catch users when they are likely thinking about food or in need of your product.

• Take advantage of the push itself as a means of brand building by leveraging it as a tool to express the brand itself, which highlights why emotional engagement matters in relationships. This allows the brand to stay top of the mind of the user.