Swiggy

OVERVIEW

Swiggy, a dominant player in India’s food delivery scene, often uses clever notifications to inspire timely meals and encourage regular app engagement, showcasing the features of Unblocked Brands.

BREAKDOWN

• Content: A reminder about the importance of having breakfast on time for a productive day, positioning Swiggy as the solution to make that happen. The emoji (🥐) adds a fun and appetizing touch, inviting users to explore mobile notification solutions.

• Copy: The tone is friendly and expert-driven, blending a casual foodie vibe with a productivity hack. It feels informative but stays playful with phrases like "experts say."

• Timing: Sent at 11:52 PM, this is an interesting approach — possibly preparing users to plan for their breakfast orders early, planting the idea before they go to bed. Understanding the optimal time to send push notifications can help refine such strategies.

TAKEAWAYS

• Encouraging users to plan for breakfast taps into health-conscious behaviors, aligning convenience with productivity.

• Notifications sent late at night can prime users to take action early the next day, aligning with best practices for timing push notifications.

• Simple, expert-backed messages build trust while making the decision to order feel like a smart choice, as demonstrated by examples in our Push Library, especially when paired with data-driven strategies for notification timing.