Swiggy

OVERVIEW

Swiggy, one of India's largest food delivery platforms, is known for tapping into user cravings with creative and timely notifications, showcasing the features of mobile push notifications.

BREAKDOWN

• Content: A playful, horoscope-style notification hinting that "Tasty dessert is in your future," adding a mystical twist to late-night cravings. The moon and dessert emoji (🌙🍨) add to the charm and visual appeal, similar to examples found in our push notification templates.

• Copy: The tone is lighthearted and whimsical, mimicking a fortune or astrology prediction to add intrigue and fun to the notification, making it stand out from more straightforward promos.

• Timing: Sent at 11:58 PM, it perfectly targets late-night users who might be in the mood for a snack or dessert before bed, showcasing the optimal timing for push notifications.

TAKEAWAYS

• Creative, themed notifications like horoscopes can add a fun element to food delivery marketing and grab attention, as highlighted in our tips on using push notifications, especially when combined with best practices for timing push notifications.

• Late-night cravings are a great opportunity to promote desserts or snacks, driving impulse purchases, and can be effectively targeted using strategies for optimizing push notification timing.