SXSW

OVERVIEW:

SXSW hosts a high-profile annual festival in Austin, Texas, attracting talent from film, music, and tech. In addition to its main events, SXSW offers competitions like the SXSW Pitch and Innovation Awards, providing platforms for creators to gain exposure.

BREAKDOWN:

Content: This push serves as a last call for applications to the SXSW music festival, Pitch, and Innovation Awards, with a clear deadline of 11:59 PM PT.

Copy: The tone is urgent and motivational, using phrases like “Don’t miss your chance to shine!” to inspire action and emphasize the rare opportunity.

TAKEAWAYS:

Use countdowns and specific deadlines to create urgency and spur last-minute action.

Motivational language (“chance to shine!”) can inspire engagement, especially for creative and competitive audiences.

Sending reminders on deadline days is an effective way to capture last-minute applicants or sign-ups.