Taylor Swift

OVERVIEW

Taylor Swift is an iconic American singer-songwriter known for her narrative-driven lyrics and genre versatility, captivating fans through both her music and creative merchandise.

BREAKDOWN

• Content: This push notification introduces the exclusive "Phantom Clear TTPD" vinyl, available only at Target, with a touch of intrigue to enhance its collectible appeal, showcasing the importance of creating a Merchandise Appeal.

• Copy: Mysterious and engaging, drawing fans’ attention to the unique release and encouraging them to secure their copy by leveraging merchandising strategies to appeal to shoppers’ emotions.

TAKEAWAYS

• Create exclusivity with unique language to make the product feel limited and special, while also improving the aesthetic appeal of retail planograms.

• Highlight retail partners to streamline the buying process and drive conversions by implementing strategies to appeal to modern consumers.