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Taylor Swift

OVERVIEW:
Taylor Swift is an iconic American singer-songwriter known for her narrative-driven lyrics and genre versatility, captivating fans through both her music and creative merchandise.

BREAKDOWN:

  • Content: This push notification introduces the exclusive "Phantom Clear TTPD" vinyl, available only at Target, with a touch of intrigue to enhance its collectible appeal.

  • Copy: Mysterious and engaging, drawing fans’ attention to the unique release and encouraging them to secure their copy.

TAKEAWAYS:

  • Create exclusivity with unique language to make the product feel limited and special.

  • Use intrigue to engage fans and prompt curiosity.

  • Highlight retail partners to streamline the buying process and drive conversions.