The American Pavilion

OVERVIEW:

The American Pavilion is a well-known gathering space for the U.S. film industry at the Cannes Film Festival, offering networking and educational opportunities for filmmakers and students since 1989. It also provides programs at other major festivals, like Venice, to support emerging talent.

BREAKDOWN:

Content: This notification announces that applications are open for The American Pavilion's student programs at the Cannes and Venice Film Festivals, encouraging students to apply.

Copy: The tone is enthusiastic and straightforward, with “It’s Official!” adding excitement and immediacy to the announcement.

TAKEAWAYS:

Announce application openings with clear calls to action to drive immediate engagement from interested applicants.

Use phrases like “It’s Official!” to create excitement and signal an important opportunity.

Target notifications to specific audiences (like students) to build program awareness and boost application rates among relevant groups.