The New York Times

OVERVIEW

The New York Times, a leading U.S. newspaper, delivers breaking news and in-depth journalism across a range of topics including politics, world events, and business.

BREAKDOWN

• Content: This push notification informs users about a significant event—U.S. port workers striking over wages, benefits, and job security. It's categorized as breaking news.

• Copy: The tone is urgent and factual, emphasizing the importance of the situation without sensationalism.

• Timing: Sent at 12:50 PM, which is likely during a key time for news consumption, catching users as they check midday updates. Timing matters—optimal timing for push notifications can engage users who are pausing to catch up on important updates.

TAKEAWAYS

• Breaking news alerts should be direct and highlight key facts to grab immediate attention.

• Timing matters—strategies for optimizing push notification timing can engage users who are pausing to catch up on important updates.

• Avoid overly complex language in urgent notifications to ensure clarity and quick comprehension by following best practices for timing push notifications.