Ulta Beauty

OVERVIEW

Ulta Beauty is a leading beauty retailer offering a range of cosmetics, skincare, and fragrances, utilizing the features of Unblocked Brands to update promotions and engage customers. They frequently use app-exclusive notifications to drive engagement with special offers, emphasizing the definition of exclusivity.

The notification teases an app-exclusive Clinique offer, using intrigue to entice users to click and explore, highlighting exclusivity in business and branding.

BREAKDOWN

• Content: The notification teases an app-exclusive Clinique offer, using intrigue to entice users to click and explore.

• Copy: Friendly and playful, featuring an emoji to add personality. The word "Tap" adds urgency and encourages immediate action.

TAKEAWAYS

• Use exclusivity to make users feel special, leveraging the psychological impact of exclusivity in branding.

• Keep copy playful but concise to drive clicks.

• Emojis can add a fun, personal touch without cluttering the message. For more insights into optimizing digital engagement, check out the Unblocked Brands blog.