Wired

OVERVIEW

Wired is a leading technology and science magazine, often sharing insights on cutting-edge innovations and industry trends. This push notification was sent via the Apple News app, alerting users to a major tech update.

BREAKDOWN

• Content: Google’s introduction of its Bard chatbot as a competitor to ChatGPT highlights the evolution and future of chatbot technology.

• Copy: The message is concise, direct, and somewhat dramatic, using "battle" to emphasize the competitive nature of the AI chatbot space, which is driven by innovative chatbot implementations.

• Timing: Sent at 12:13 PM, likely aiming to catch midday attention when users are taking breaks or catching up on news.

TAKEAWAYS

• Leverage competitive language to spark curiosity and urgency, especially in tech and innovation topics, by showcasing real-life applications of generative AI chatbots.

• Keep it brief but impactful—this drives engagement without overwhelming the reader.

• Send midday notifications to align with moments when users are more likely to engage with news updates.